Music Business
Playbook & Strategy
Key Areas
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Artist Development
Get the right mindset. Learn the basics, the facts, and what counts.

Business Strategies
Development frameworks and launch strategies, for each career stage.

Product Development
Improve content and show quality as well as product market fit.

Promo & Marketing
How to market and promote music. From DIY to major releases.

Rockonomics
Industry structure and its economics. Markets, roles, facts & figures.

Revenue Sources
Traditional and new streams of revenue. Monetisation models and strategies.

Legal Affairs
Registrations, typical contracts and legal aspects of the industry.
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Key Areas
Artist Development
Business Strategies
Product Development
Promo & Marketing
Rockonomics
Revenue Sources
Legal Affairs
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