Music Business

Playbook & Strategy

Key Areas

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Artist Development

Get the right mindset. Learn the basics, the facts, and what counts.

Business Strategies

Development frameworks and launch strategies, for each career stage.

Product Development

Improve content and show quality as well as product market fit.

Promo & Marketing

How to market and promote music. From DIY to major releases.

Rockonomics

Industry structure and its economics. Markets, roles, facts & figures.

Revenue Sources

Traditional and new streams of revenue. Monetisation models and strategies.

Legal Affairs

Registrations, typical contracts and legal aspects of the industry.

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Key Areas

Artist Development

Business Strategies

Product Development


Promo & Marketing

Rockonomics

Revenue Sources


Legal Affairs

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